DHAKA, 23 March 2015: A recent study shows that Bikroy.com, the Largest Marketplace in Bangladesh, ranks just behind the social networking site Facebook and search engine giant Google in terms of top-of-mind recognition when saying the word “Online”.
TOP OF MIND
AWARENESS FOR “ONLINE”
1. Facebook 53%
2. Google 18%
3. Bikroy.com 10%
4. Gmail 4%
In addition, the study also researched the top-of-mind recognition when explaining the term “classified website”. Bikroy.com got 76% of the respondent’s top-of-mind answer, OLX 13% and Ekhanei.com 10%.
The study, “A Study on Online Classifieds” was carried out by non-government organization MRB Bangladesh and polled over 1000 respondents in three districts:– Dhaka, Chittagong and Sylhet.
According to a research report, Bikroy.com has also secured the top position as the most reliable online marketplace amongst internet users.
The study went on to say shoppers in the Mobile phone category make up a large percentage of online shoppers. On Bikroy.com, the number of customers buying and selling mobile phones has increased more than any other category. Sales in electronics, motorbikes, cars, personal items and flats have also seen a significant boost.
Misha Ali, Director, Marketing at Bikroy.com said, “Online marketplaces have brought a tremendous change to the traditional concept of shopping in Bangladesh. This kind of research is a great help in increasing the understanding of the penetration of online marketplaces in Bangladesh. Here at Bikroy.com, we always try to meet our customer’s needs. We are very pleased to know, although not surprised, that Bikroy.com holds the market leader position, and we will continue to do our best to ensure customer satisfaction.”