Are these the best airlines on media?
Are these the best airlines on media?
What does it take for an airline to be great on social media? And is there a good way to objectively rank airlines on that front? Headed in to the 2019 edition of the World Aviation Festival Awario used its social media management tools to score 52 airlines around the globe and came up with some interesting results.
By monitoring posts and mentions across multiple social media platforms Awario hopes to help airlines answer some key customer satisfaction questions, including:
How much are your customers enjoying the in-flight experience, and how would they rate it against a competitor’s?
Is your customer service efficient enough, and how does it impact customer loyalty?
What do the passengers think about your menu?
How would they rate your cabin crew?
What is the general public sentiment towards your brand, and how does it compare to the industry average?
While the report does not quite get to that level of detail, it does address a few key factors around sentiment and social value. The overall score numbers are far less useful than those in the sub-categories; after all, not every airline is aiming for the same goals with every channel.
