Novoair, Mastercard, EBL to launch airline co-brand card
Eastern Bank Limited (EBL) and NOVOAIR, the premium private airline brand has partnered with Mastercard to launch a new co-branded prepaid card in Bangladesh.
The EBL-NOVOAIR Co-branded Card is the dual currency Prepaid Card enabled with EMV chip technology. This will allow faster, safer and secure access to funds across any ATM network globally, said a press release.
The co-branded prepaid cardholders will receive 200 bonus miles under Novoair’s rewards portfolio SMILE while flying with the airline. Additionally, the cardholders will be eligible for priority service at Novoair sales counters priority check-in, boarding and baggage delivery, and excess baggage allowances and VIP car service at Hazrat Shahjalal International Airport.
Ali Reza Iftekhar, Managing Director & CEO, Eastern Bank Limited said: “This partnership is very important to us as we truly believe that we have launched a unique product in the market – now travelers can avail a world of privileges and fly without needless stress and tension every time.”
Speaking on the launch, Mofizur Rahman said, NOVOAIR played a pioneering and pathfinder role in Bangladesh Aviation Market since its on set in 2013. NOVOAIR Launched “SMILES” frequent flyer programme for its loyal customer to reward them with something extra and special which other airlines followed in Bangladesh.
The loyalty programme is one of the first widely accepted customer loyalty programmes in the country, and it has set up a framework that became a standard not just for the entire industry, but also for what customers expect from airlines. “Today, NOVOAIR again going to create another history in the Bangladesh Aviation Landscape by launching this cobranded card,” he added. Syed Mohammad Kamal said, “We are excited about our partnership with EBL and NOVOAIR to launch a Co-branded Prepaid Card which is the first airline co-branded card in the country to offer exceptional rewards, benefits and privileges to enhance Cardholder’s experience. This is an important step towards our ever-expanding portfolio of services and offers our Cardholders a variety of choices when it comes to traveling.”
